by Jarid Hixon | Feb 10, 2025 | General, Lead generation, Telemarketing
It’s no secret that in today’s digital age, personalisation has emerged as a game-changer in reshaping how businesses interact with their customers. With technological inventions like artificial intelligence and data analytics making this easier for businesses,...
by Jarid Hixon | Jan 17, 2025 | General, Telemarketing
As we begin a new year, businesses need to prioritise planning and preparation to maintain momentum and capitalise on the opportunities of 2025. With sales and the business landscape evolving at an unprecedented pace, it’s crucial to position your sales teams...
by Jarid Hixon | Dec 18, 2024 | General, Lead generation, Telemarketing
As we enter the start of 2025, businesses have a golden opportunity to set the tone for success in the year ahead. The beginning of a new year isn’t just a time for resolutions—it’s the perfect moment to plan, strategise, and allocate resources where they’ll have the...
by Jarid Hixon | Dec 18, 2024 | Lead generation, Telemarketing
The 4Marketing Approach: Mastering Objection Handling for Lead Generation Success As the market continues to grow, effectively handling objections during lead generation and B2B appointment setting can mean the difference between closing a deal and missing an...
by Jarid Hixon | Dec 16, 2024 | Lead generation, Telemarketing
In today’s fast-paced business environment, generating leads is essential for maximising sales. In fact, lead generation is an essential goal for 85% of content marketers. Lead generation helps build the beginning of the sales pipeline and is key to helping businesses...
by Luke James | May 11, 2023 | General, Telemarketing
In today’s business world, telemarketing, email and LinkedIn prospecting are all essential components of an effective marketing strategy. They are crucial for lead generation, which helps open up your sales funnel to attract new customers and sales...
by Luke James | Apr 4, 2023 | Telemarketing
Questions to ask before you outsource your telemarketing It’s always important to focus on your marketing efforts and how you can leverage them to generate leads, create sales, and ultimately grow your business. One way to do this effectively is to outsource...
by Luke James | Mar 4, 2023 | Telemarketing
Telemarketing has gotten a pretty bad rap over the years, and it’s easy to see why. Many telemarketers are annoying, manipulative, or incompetent and ruin their industry’s reputation. However, there are plenty of ethical telemarketers, and some even enjoy their...
by Jarid Hixon | Mar 3, 2023 | Telemarketing
Choosing a telemarketing partner often comes down to a choice between these two pricing models – cost per lead and day rate (sometimes also known as campaign fee). First, some definitions. With a cost per lead telemarketing campaign, your business only pays for...
by Jarid Hixon | Mar 3, 2023 | General
Let’s talk Robots versus humans. More and more parts of our lives are being automated and digitised, which is great… right? From online shopping to ordering a takeaway, from texting to emailing, technology can make some of life’s tasks a cinch… but we’re...
