Lead generation is where 4marketing excels.

Everyone is familiar with the saying ‘it’s not what you say, it’s how you say it’, and this applies to telemarketing as well as life in general.

You can have all the necessary ingredients for a great telemarketing campaign, but if you don’t deliver the message professionally, and with passion, then you’ll never achieve the optimum results.

Adapting to your requirements

Our experience tells us that telemarketing campaigns generally fall into 1 of 3 categories:

  • Set up phone/face-to-face appointments
  • Promote a product or service directly
  • Clean and validate an old database
  • Gather new business leads
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Data is the fuel of the campaign, and we spend the time to find the best database for each client’s requirements. We use the best quality data providers around, and we source a bespoke prospect database for every new campaign we undertake.


At 4marketing, we digitally record all of our outbound and inbound calls. This allows us to constantly review the pitch with each client, and make any necessary changes as we go. We send call recordings for each Lead/Meeting we generate, giving clients a comprehensive understanding of the prospect’s requirements.


Our bespoke CRM systems allows for full transparency in campaign delivery. Throughout the campaign our clients are kept up-to-date with how the calls to the target market are progressing, and we regularly review the sales pipeline. Call rates, contact rates and conversion rates are constantly monitored.


Our people are our biggest asset and all campaigns are delivered by experienced and focused B2B telemarketing professionals. Our experienced Campaign Managers ensure each campaign is on-track. They generate high quality opportunities for our clients, and they have the experience to assess and make changes to any campaign if and when necessary.


Our business is built on outstanding people with a broad range of skill-sets.


Our motivation is client retention, centred around quality appointments and ROI.


Delivering results for our clients is our number 1 goal and we have the ambition to succeed.