B2B Telemarketing and Lead Generation for IT and Telecoms

B2B telemarketing is a proven strategy for IT and Telecoms businesses aiming to scale and succeed. Even if you’ve tried it before, 4Marketing is here to take your lead generation to the next level.

4Marketing specialises in delivering high-quality leads and appointments, providing your IT and Telecoms business with the opportunities it needs to grow revenue.

From engaging SMEs through to enterprise-level businesses, our IT and Telecoms expertise ensures we deliver the leads you need to grow.

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Our Clients Include

Our approach to Lead Generation for It & Telecoms

We start every partnership with a comprehensive briefing session to understand your IT and Telecoms business inside out—your ethos, your ideal client profile, and what a great lead looks like to you.

Following the briefing session, we’ll map out a full campaign strategy, including tailored script pointers and a carefully profiled database—all sent to you for approval to ensure complete peace of mind.

Appointment setting is a cornerstone of B2B marketing for IT and Telecoms. With 4Marketing’s telemarketing expertise, you’ll enjoy a consistent flow of high-quality leads and appointments to keep your sales pipeline moving.

You’ll work with a dedicated Client Success Manager, industry-trained telemarketers, and a focused support team that’s all about results. You’re the expert in your field — we’re the experts in starting conversations that count.

In January 2025, we made over 60k calls, reached 5,300+ decision-makers and delivered more than 1,700 qualified leads. That’s a 32% conversion rate, compared to the industry average of just 4.82% (Cognism).

With 4Marketing, you don’t just get leads—you get real results and real opportunities, ready to convert.

Our approach to Telemarketing

At 4Marketing, we’re driven by creating connections. As a direct marketing agency devoted to generating new business opportunities for our clients, we are proud to champion a ‘new generation’ of telemarketing professionals.

But that’s not all – over the years, we’ve learned to be versatile when it comes to which channels are right for our clients varying circumstances.

With a dynamic, innovative and flexible approach, our philosophy is to provide a first-class service with complete transparency – something that wouldn’t be possible without the calibre of our staff. We are results-focused and although the level of our output is important, we are 100 per cent focused on the quality of the business opportunities we provide.

What our clients say:

We are really enjoying working with the team at 4Marketing. They are excellent at securing us appointments with the businesses we want to target and are so proactive in their outreach

— Marketing Manager, PR & Marketing Agency