B2B Insurance Lead Generation That Works.

In a crowded market, the key to standing out? Real conversations.

At 4Marketing, we connect insurance providers with decision-makers through expert telemarketing, email, and LinkedIn outreach—booking sales-ready meetings and building a pipeline of warm leads.

From Public Indemnity to Fleet, Commercial Property to Product Liability, we help you:

  • Identify renewal dates

  • Build targeted databases

  • Time follow-ups perfectly

  • Keep your sales team busy with pre-qualified leads

With a dedicated Client Success Manager and specialist telemarketers trained in the insurance sector, we handle the outreach—so your team can focus on closing.

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Our Clients Include

Our approach to Lead Generation for Insurance

Whether you specialise in fleet, commercial property, PI or liability insurance, success comes from reaching the right decision-makers at the right time. That’s exactly what we do.

We have real conversations with your ideal prospects, gather key renewal dates, and book high-quality meetings your sales team can convert into clients.

By combining telemarketing, email outreach and LinkedIn activity, we build trust, capture intent and keep your pipeline full of well-timed opportunities.

You’ll work with a dedicated Client Success Manager, insurance-trained telemarketers, and a focused support team that’s all about results. You’re the expert in insurance—we’re the experts in starting conversations that count.

In January 2025, we made over 60k calls, reached 5,300+ decision-makers and delivered more than 1,700 qualified leads. That’s a 32% conversion rate, compared to the industry average of just 4.82% (Cognism).

With 4Marketing, you don’t just get leads—you get real results and real opportunities, ready to convert.

 Telemarketer on phone

Our approach to Telemarketing

At 4Marketing, we’re driven by creating connections. As a direct marketing agency devoted to generating new business opportunities for our clients, we are proud to champion a ‘new generation’ of telemarketing professionals.

But that’s not all – over the years, we’ve learned to be versatile when it comes to which channels are right for our clients varying circumstances.

With a dynamic, innovative and flexible approach, our philosophy is to provide a first-class service with complete transparency – something that wouldn’t be possible without the calibre of our staff. We are results-focused and although the level of our output is important, we are 100 per cent focused on the quality of the business opportunities we provide.

What our clients say:

We are really enjoying working with the team at 4Marketing. They are excellent at securing us appointments with the businesses we want to target and are so proactive in their outreach

— Marketing Manager, PR & Marketing Agency