Professional Data Cleansing Services
As a business, the quality of the data you hold is integral to your success and if the information you hold is incorrect or out of date you could be compromising your potential performance.
Data cleansing, data cleaning or data enrichment is the process of detecting and validating, correcting or removing information from a database.
With all the changes in people’s personal and business lives, data decays at a rate of roughly 20-24% per year. Constant and regular cleansing of data should be a priority when looking to achieve objectives, improve communications, customer service and for future planning.
Data inevitably decays over time therefore the process of data cleansing helps organisations keep their data up to date and removes the risks that out of date data is prone to cause.There is significant business value to be achieved by managing and ensuring your data is clean.
Our Approach To Data Cleansing
On-going data cleansing will ensure compliance and consistency particularly when data from different databases are combined.
Data cleaning ensures that your client information is updated and verified in turn this means that your team reach the right people on the right telephone numbers or valid email addresses.
Based on the results of a Data Quality Audit we can enhance and cleanse your database to enable you to increase your response rates and reduce cost.
Reduce postage, broadcasting and other costs
Ensure you are not marketing to incorrect records
Identify gaps in your data and add or update contact details
Improve campaign targeting using filters to refine segments
Protect your brand by avoiding duplicates and inaccurate data
Consistent, clean data enhances insight & analysis capability
Start your Data Cleansing Campaign Today
Get in touch using the form below to discuss how our data cleansing experts can help your business increase sales leads and create new-business opportunities for you… or simply give us a call us on 02394 003 161.