“4Marketing feel like a genuine extension of our team. They understand our market, represent us professionally and deliver a steady flow of high-quality conversations that convert into real opportunities.”
Case Study: Sphere Fire Solutions South
Sphere Fire Solutions South are a specialist fire safety contractor delivering compliant, high quality fire protection services across the South of England. The business focuses heavily on fire door solutions, covering both installation and ongoing maintenance.
Sphere works with organisations responsible for occupied and regulated buildings, including managing agents, housing providers, local authorities, and commercial property operators. Typical stakeholders include Facilities Managers, Compliance Managers, Asset Managers and Directors responsible for building safety and statutory compliance. Sphere are experienced in working with both SME and enterprise level clients where regulatory risk, audit readiness and long-term compliance are all critical.
The Key Figures
Requirement
Formed in 2023, Sphere Fire Solutions South for 12 months had been working mainly as a sub-contractor when they first engaged with 4Marketing. While this provided a steady flow of opportunities, it limited their ability to proactively target specific organisations, regions and decision makers aligned to their growth plans.
As regulatory scrutiny increased around fire doors and building safety, the team recognised the need to be more visible and proactive in the market. Internally, sales time was best spent surveying, quoting and closing opportunities rather than prospecting.
Sphere Fire Solutions South began exploring telemarketing as a channel to create consistent, qualified sales conversations without diluting internal focus or increasing permanent headcount.
Why choose 4Marketing?
“When reviewing outsourced options, Sphere Fire Solutions South wanted a partner that understood the nuance of compliance led services and could represent the business professionally when speaking to senior decision makers.
4Marketing stood out due to their consultative approach, experience running appointment setting campaigns within technical and regulated industries, and their ability to manage the entire process end to end. This included data sourcing, messaging, calling activity, reporting and campaign optimisation, all delivered as an extension of the Sphere Fire Solutions South team.
To ensure correct brand representation and call quality, 4Marketing undertook a thorough briefing and onboarding process, giving visibility over scripting, call recordings and regular, ongoing communication.”
Our Approach
At the start of the campaigns, targeting focused broadly on roles connected to fire safety, compliance and facilities management. While these positions were relevant on paper, in practice many of the individuals contacted were not directly responsible for fire door programmes or procurement decisions. Conversations were often informative, but they did not always lead to clear commercial next steps.
As the activity progressed, it became clear that responsibility for fire doors often sat more closely with those managing property portfolios and building assets on a day-to-day basis. The decision was made to refine the targeting and place greater emphasis on Property Managers and similar roles with direct oversight of building maintenance, contractor engagement and compliance delivery.
Results
The difference was immediate and noticeable. Conversations became more practical, more specific and more commercially focused. Property Managers understood the operational challenges, the compliance pressures and the need for ongoing maintenance, which meant discussions moved more quickly from awareness into genuine opportunity.
From Bart’s perspective, this shift was one of the most important turning points in the campaign.
“Once we focused on Property Managers, the conversations changed completely. We were speaking to people who were directly responsible for the buildings and the work being carried out, so the discussions became far more relevant and productive.
Previously, we were often speaking to people who had an interest in compliance but not always the authority or ownership to act. Targeting Property Managers brought us much closer to the decision making.”
Conclusion
The campaigns provided Sphere Fire Solutions South with a predictable flow of qualified conversations, allowing internal resources to focus on surveys, quotations and progressing opportunities rather than prospecting activity.
In addition to appointment volumes, the activity delivered clear market insight around buying triggers, compliance pressures and timing, helping to shape future outreach and prioritisation.
Outsourcing appointment setting to 4Marketing has enabled Sphere Fire Solutions South to take a more proactive and controlled approach to new business development within a highly regulated market.
“We plan to continue working closely with 4Marketing as part of our long-term approach to growth. The structure, consistency and market insight the campaigns provide are now an important part of how we plan for the future.”
– Bartlomiej Kulka, Director