“The team took time to understand the concept of our event and the value proposition it offered. Unlike other more sales-based campaigns, they understood the dual imperatives of gaining registrations, and encouraging those registered attendees to come to the event”
Case Study: JD Events
JD Events is dedicated to developing, incubating and growing innovative new industry-leading events that deliver results. We excel at bringing together highly qualified buying audiences with education-rich content and high-level networking opportunities, all geared toward enhancing industry knowledge, increasing business transactions and
growing the markets that we serve.
Since 2002 the JD Events team has been successfully launching and building tradeshows into viable established businesses and are always in search of the next great tradeshow idea.
The Key Figures
Requirement
The objectives were two-fold: To conduct outreach to the client database as well as new data, both to raise awareness of the event and invite them to attend for free, we were also tasked with calling registrations nearer the event to confirm their attendance.
4Marketing supported the campaign by acquiring new data, based on specific requirements around country/job role/industry, and even targeting specific companies JD Events prioritised. This data acquisition was included in the project cost, making it more cost-effective for the Client.
Why choose 4Marketing?
“It was important for me personally to find a business who was in my local area and I could meet with to establish a better working relationship.
I found 4Marketing online, and upon reading positive rveiews and making an initial enquiry, I realised that they could add value to our event campaign.”
– Abigail Stevens, Marketing Director
Our Approach
When contacting JD Events’ audience on behalf of the show – as with all clients – it was important that 4Marketing did so with the upmost professionalism that met the tone of JD Events’ communication; while still being friendly and approachable.
During and after the campaign, 4Marketing provided clear reporting metrics to show JD Events how their spend was tracking against their aims.
4Marketing provided call reports and summaries of interested parties, and the Campaign Manager took the opportunity to encourage lead prospects to invite other colleagues to the show, which resulted in higher conversion rates from a single call.
Client Background
Abigail began her career at a non-profit organisation which focused on promoting a plant-based vegan lifestyle. Abigail worked directly with hundreds of brands, from start-ups to multi-million-dollar corporations, providing advice and helping to market their products. It was therefore natural progression that she would join JD Events as the Marketing and Content Manager for Plant Based World Europe. Utilising knowledge of the market, including the key players and upcoming trends, she oversees all marketing activities for the show. Heading up the conference program and managing strategic partnerships, Abigail works to create the engaging content that keeps Plant Based World at the forefront of this industry.
“Jason and Steven, who work closely with us on the campaign are professional, organised and an integral part of our marketing function. Most importantly for us, they are a trusted representation of our business when speaking with our audiences”
Why outsource this work to 4Marketing?
Projects are easier to budget for
There was no longer a need to factor in costs such as admin, data, and reporting to our outbound activity as it was all provided by 4Marketing for a single project cost.
More free time
Having 4Marketing as an external resource allows our team to focus on other areas of the business and contribute to our continued growth.
Next Steps
Overall, we were very impressed with the planning and delivery of the campaign. So much so, that we have just completed the third consecutive year of working with 4Marketing on telemarketing to support our event.
“In the last two years, we also diverted additional budget to do more activity with 4Marketing mid-way through the campaign.
We will certainly be using 4Marketing again for future campaigns, and considering the possibility of working with them for appointment-setting and lead generation for exhibition sales too.
We look forward to working with them again for future editions of our events.”
– Abigail Stevens, Marketing Director