Choosing a telemarketing partner often comes down to a choice between these two pricing models – cost per lead and day rate (sometimes also known as campaign fee). First, some definitions. With a cost per lead telemarketing campaign, your business only pays for...
Let’s talk Robots versus humans. More and more parts of our lives are being automated and digitised, which is great… right? From online shopping to ordering a takeaway, from texting to emailing, technology can make some of life’s tasks a cinch… but we’re...
Everyone loves new Sales Leads. A fresh enquiry, from a perfect prospect, who’s in the market right now. Those Leads are great, and we’d all love more of them!! But hang on, what about the old Leads…? What about the hot Leads we got last week… last month… last...
I need to get this off my chest… I’m as bored as you are. I’ve got a to-do-list as long as my arm, and I don’t want to hear any more about GDPR for a while! But I’ve got to get this off my chest… I want to clear up some of the nonsense which some people are...
In layman’s terms, telemarketing is the act of engaging with your target audience (such as existing customers, prospects and suspects) via the phone … typically to generate and uncover new opportunities. Telemarketing is like Marmite – ...
